Powers Advertising, Inc. offers Advertising, Marketing, Graphic Design, Illustration, Logo Design, Branding, Web Design, and Hosting Services to the following Southwest Florida locations:
Cape Coral • Fort Myers • Estero • Bonita • Naples
Advertising - N. V. - To be producing advertisements or otherwise engaging in activity to build awareness of a product or brand. Powers Advertising in Fort Myers, Florida is your Florida advertising agency. Powers Advertising is located in Fort Myers, Florida but services the entire state including: Fort Myers, Cape Coral, Estero, Naples, Bonita Springs, Miami, West Palm Beach, Orlando, Tampa, Jacksonville, Sarasota, and all major areas in between. Powers Advertising in Fort Myers, Florida stands ready to serve clients in all industries including: Real Estate, Residential and Commercial Construction, Retail, Service, Medical, e-business, Business to Business, Business to Client, Financial, Travel, Leisure, Tourism, Resorts, Legal and all other markets. Powers Advertising in Fort Myers, Florida is capable and willing to assist you in: Marketing and Branding, Corporate Identification, email marketing, direct mail marketing, product design and illustration, video production, website design, web hosting, architectural rendering, custom illustration, illustration, web marketing, search engine optimization, search engine marketing, web development, advertising, media buying, media planning, relationship management, market research, radio advertising, print advertising, web advertising, video and TV advertising, outdoor and billboard advertising, and all other services that you would expect from a full-service advertising agency that is located in Fort Myers but services all of Florida.
MARKET RESEARCH & CONSULTING
Market research is basically any effort to collect information about customers and markets. It is a key stepping stone in developing an advertising and marketing strategy. When you start on an advertising campaign you really need to target your audience. By defining what your niche is, who your clients are, and what their habits are, you can outperform your competitors by reaching prospects in ways they are not. Once you define your target demographics and know who they are and what they want it is much easier to sell to them.
Branding & Corporate I.D.
A brand or corporate identity is your company's character that it projects. It should be designed to give your clients and prospects a very strong feeling for your firm and what services and products you offer. Often this will take the form of various trademarked and registered service names and logos. Typically this identity will be standardized for your company across all divisions and media via a corporate graphics standard and other less tangible guidelines.
Design, Illustration & Creative Services
A picture is worth a thousand words. Nothing can convey information more quickly to an audience than a well crafted illustration or logo design. Every good piece of advertising collateral should have a poignant image with it. Along with a well defined corporate identity a corporate logo and series of other related images will speak your brand to your clients quickly and make a lasting impression they'll never forget.
Brochures, Newsletters & Direct Mail
Print marketing collateral gives you the ability to literally put your message into your prospective clients hands. A well designed brochure, newsletter, or direct mail piece is something that a client can take with them, mull over and make an informed decision about your business and products. It's a 24/7 salesman that's always available to answer your clients questions.
Product Design, Packaging, & Promotional Items
Giving your client something useful that happens to have your name emblazoned upon it can help make a lasting impression. Options in the area of promotional items can span from simply printing a logo on an existing product to custom design and manufacturing of a new product. Any solution should clearly speak your brand from the packaging of the product to the product itself. Giving a prospective client a little something to remember you by is always a good marketing idea.
Signage, Trade Show Displays
Spending big bucks for a booth at a tradeshow or a great retail location doesn't get you very far if you have a terrible presentation. Putting your best foot forward starts from the moment your client sees you. If you want people to think you are respectable and (most importantly) do business with you, one of the best investments you can make with your marketing dollars is to spend on quality displays and signage wherever and whenever possible. It really ties your branding and marketing to your location or corporate presence.
Media Buying & Supplier Contracting
Whether you're looking to get a billboard, run a TV or Radio spot, get a promotional item created, or just place an advertisement in a publication, you will have to deal with a salesmen of some sort. One of the dirty little secrets of the advertising business is that most media outlets and suppliers will give an advertising agency a discount. So, you're usually better off using an agency than trying to buy your own advertising space.
Audio/Visual Presentations
Power Point, just the name conjures up thoughts of terrible animations and boring meetings. Did you know there's actually a comedian (Don McMillan) who does a bit about common Power Point mistakes? Why not avoid these pitfalls and ensure that you thrill your clients with your next sales pitch? Music, 3-D graphics, animation, and yes even Power Point slides can all be combines into a multi-media tour de force that will wow your clients and help you CLOSE the deal.
Web Site Design, Web Development & Web Hosting
You'll find agencies all around town who are willing to do a website for you. Most of these companies will sell you a tired old Wordpress template that will have your site looking like everyone else's and never showing up on search engines. In fact, go to your browser and visit one of these agencies or one of their client websites, right-click somewhere on the page and "view source" I'll bet you dollars to donuts that somewhere in the code you'll find either the words "wordpress" or something that starts with "wp-". If you see that, they're selling Wordpress templates, and good luck with that. We offer custom web designs that we code ourselves. Would you like a custom database-driven web application on your site? We've got you covered there too. We'll also host the website for you on our own server. Most of the other guys will sell you third party hosting and who knows how often that'll go down or otherwise not work for you?
Search Engine Optimization & Online Pay-Per-Click Advertising
People will promise you the sky as far as search engine marketing is concerned. But, apart from the hallowed halls of Google, everyone's guessing at what makes you site reach number one in search and stay there. Some people guess better than others, but if anyone is promising you number one, they're lying to you. Now, they can do things to shoot you to number one quickly and will just as quickly get you banned from the search engines. We'll do our best to help your website reach a prominent place in search engines, and we're pretty good at it. It takes time, money, and a willingness to work on it. If you want guaranteed visibility, that's where your online advertising and pay-per-click come into play. We'll be more than happy to help you with implementing a successful online campaign.
E-Mail & SMS Text Marketing
Want to maintain a relationship with your customers and inform them about new and exciting products you have to offer? That's where email and texting come into play. Whereas it upsets people and has a negative effect when you spam them (it's illegal too). Contacting clients you've established a relationship with can help improve their loyalty to you and help ensure that they do business with you again and again. Let us help you create custom tailored campaigns to reach your clients.
Social Networking, Social Media, & Blogging
This is one area that has really exploded in the past few years. It seems like everyone's on facebook these days, your business should be too. Social media outlets are constantly growing and improving in the tools they offer for you to market yourself on their networks. However, it can be a dangerous and pitfall laden area for those who don't know how to wield it successfully.
So, what can Powers Advertising do for your business today? Only everything!
